"You Can Laugh at this ‘Recession’ and Discover the FORTUNE Lying Dormant in Your Business−IF You Plug the Holes in Your Marketing Machine NOW and Accelerate the Success You Deserve!"
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Wednesday, Feb 22, 2012 5:47 am From the Desk of Lawrence Cole Chief Marketing Officer Xtreme Marketing Systems Dear "Bootstrapping" Entrepreneur: |
Do You Ever Feel "3 Feet from Gold" in
Building a Wildly Successful Business?
- You're worn out from chasing a "hot" new marketing or social media trend every 5 minutes (especially if the last "hot trend" got you nowhere!).
- You’ve worked insane hours and put in tons of effort trying to market your business and still have not been able to create a consistent, powerful revenue stream that floods your bank account with cash 24/7.
- You’ve invested thousands of dollars in seminars and coaching and you still don’t have your dream business−let alone your dream life.
- You’ve been pressured by "gurus" to buy into their latest, greatest marketing products and coaching programs (over and over) and have received neither the ROI nor the support that you were hoping for (or were promised!).
- You’re unclear about exactly how to market your business and you need a BLUEPRINT to show you exactly what you need—leading you step-by-step to more LEVERAGE and FREEDOM in your business.
Marketing is the #1 Challenge
for Most Small Business Owners
Of all the struggles that we face as entrepreneurs, none cause more pain, frustration, and downright heartache than MARKETING.
Over the past 11+ years I’ve invested tens of thousands of dollars in marketing info and education in the form of products, seminars, boot camps, trainings, and coaching programs.Some gave me good, solid marketing training while others ended up as hard-earned money down the drain. However, no matter what I did or did not learn from them they all had one thing in common: NONE of them gave me the complete, "No BS" blueprint that I needed to successfully market my business—not one of them.
Then to add insult to injury, every few months there seemed to be another new "must have" marketing program, product, or gimmick that I was told I needed to "have" (read: buy) and master or else I’d be dead in the water.
It seemed that every 5 gurus had 11 different opinions about what I "really" needed to be successful…and of course these "objective opinions" always included a plug for whatever they were selling. It all seemed so contrived and arbitrary—not to mention utterly incomplete. And what was most disappointing about it all was that a simple, straight-forward, and step-by-step marketing system seemed not only frustratingly unattainable but perpetually out of my reach.
It got to a point where I would literally just get angry every time I would receive yet *another* marketing email from some well-known guru. "What is it NOW?" I would think. Surely, it was something else that I "needed" because the tens of thousands of dollars that I had already invested and my previous slave efforts were somehow never enough.
No matter how much money I invested or how hard I worked I always seemed to be just shy of success. Meanwhile, I was desperately hoping that the next "magic system" or "silver bullet" that some guru was promoting as the next big game changer/life saver would FINALLY be the last critical piece to the (incomplete) marketing puzzle that I had been desperately trying to put together with all of my energy, resources, and might.
I Realized Most Businesses Will Never Make it
Here’s the hard, cold truth: There simply IS no "magic system" or "silver bullet" to building your business into a huge success…
Without the right market positioning, a solid strategy across multiple promotional channels and a powerful marketing machine working for your business around the clock you are likely to never achieve the unbelievable success that you know is possible.
And, ironically, due to the internet and social media more small businesses face this sobering reality (of not making it) that ever before. Tens of thousands of small business owners have joined "the online gold rush" armed with the same faulty picks and shovels that have probably hindered your own success up to this point.
Then Came My Shocking Discovery…
After years of frustrating, time-consuming, and expensive trial and error I discovered that there really is a simple, scientific formula for successfully marketing ANY business. And it doesn’t involve you throwing money down the drain or being up sold time and time again to the next "you GOTTA have this!" fantasy product pitch. I also discovered that there was a clear-cut and defined PROCESS for building a powerful marketing strategy to dominate any niche.
Here’s more of what I uncovered:
- Having a complete marketing machine is not nearly as difficult and cryptic as the big marketing gurus make it out to be.
- You can easily demystify the inner workings of market positioning, list building, social media, traditional media, and sales conversion to generate a flood of traffic and sales for your business−all or mostly on autopilot.
- Once you understand the simple formula for marketing synergy in your business, you’ll never worry about where your next customer is coming from again.
- Building a successful marketing strategy for your business boils down to mastering just 5 key components that will have new customers beating down your door to buy from you while old customers buy from you over and over for the life of your business.
- You can "crack the code" to the entrepreneur-tested blueprint that successful businesses use to drive revenue, dominate their market and keep competitors on the defensive within the next 24-48 hours.
The 5 Most Common Reasons Small
Businesses Fail at Marketing:
(Which Sounds Most Familiar to You?)
1. No Marketing Strategy
In The Art of War, Chinese author and military general Sun Tzu made the profound statement that "a strategy without tactics is the slowest path to victory; tactics without a strategy is just the noise before defeat. The vast majority of small businesses lack a concrete, outlined strategy for their marketing efforts. Not having a proper strategy leads to things like:
- Not having goals or standards and a systematic method for achieving them.
- Not doing enough testing for incremental (or explosive) revenue gains.
- Not having any real way of measuring what is and is not working.
- "Hoping" that the next marketing gimmick will work.
2. No Marketing Machine
Effective marketing requires much more than random or occasional brand messaging going out to one or two channels. If you want to succeed at marketing, you need a professionally-built marketing machine. And if you continue to go without one, your business may continue to suffer indefinitely from meager or even nonexistent sales due to:
- Not taking advantage of multiple marketing channels simultaneously.
- Not creating enough marketing impressions for your brand to get noticed.
- Your marketing message getting ignored because it lacks consistency.
- Shooting "marketing pellets" when what you really need is an AK-47.
3. Little to No Leverage
Not only is leverage the key ingredient for the income and lifestyle you dream of, but it also is a must have in order for you to be able to grow and scale your business so that it can generate enough income to properly support both of the above. It’s pretty easy to spot an entrepreneur that doesn’t have it.
- You’re wearing too many hats in your business and its driving you insane.
- You find yourself working "eight to feint" with no major success in sight.
- You’re working in your business when you should be working on your business.
- Instead of being a "vehicle to freedom", your business has become more like your prison.
4. Chasing Gimmicks and "Shiny Objects"
This one really hurts—bad. In fact, it is a product (or symptom—take your pick) of #1 on this list. Marketing legend Dan Kennedy refers to it as "bright and shiny object" syndrome. Process expert Rich Schefren calls it being "opportunistic" vs. being "strategic" as an entrepreneur. Regardless of what you choose to call it, just know that it will kill your business.
Think about it: how much has your business grown after the last 3-5 products, services, coaching programs, seminars, and boot camps that you’ve invested in with various gurus promising you the world? You know you have "the syndrome" when:
- You find yourself searching for "The Holy Grail".
- You get excited over the buzz from every other guru offering.
- You pay your money only to get a carefully selected fraction of the real solution−and then greased up for their next big sale.
- The gurus keep getting richer and richer while you simply accumulate more debt that becomes their "passive income".
5. Poor Positioning
One of the biggest mistakes that entrepreneurs make is trying to force more marketing exposures of a product or service that is not yet compelling enough to elicit a strong buying response. What they have to offer is flat out lacking in good positioning. A lack of positioning puts a disappointing cap on what your business can accomplish. You could literally spend thousands on marketing and still fail when your positioning isn’t right. You know you have a positioning problem when:
- People just aren’t buying what you have no matter what you do and you just can’t seem to figure out why.
- Your business, products, or services look and feel like a carbon copy of someone else’s (or even worse, everyone else’s). You know it, the market knows it, and they aren’t falling for it.
- You have competitors who have entered the market after you with a similar offering who have blown you away in sales and brand recognition.
- You are working hard for each and every individual sale with no real consistent revenue stream that exists outside of what your personal efforts can make happen.
…But of Course You Know that Even in a
"Bad Economy" The Best Marketers Still Win
BIG—The Trick is Becoming One of Them
You’ve heard of "them"−you may even know a few. You’ve seen their Facebook and Flickr photos from exotic travel destinations around the world while other people are lifting couch cushions trying to find enough gas money to make it across town.
You’ve seen "them" brag about having massive success and business growth; meanwhile half the people you know are doing everything they can just to avoid getting a pink slip or having to downgrade their lifestyle to something they can better afford.
You’ve read "their" marketing emails talking about the new dream home they just bought when so many people you know are completely upside down in a mortgage they can’t get out of.
…And you’ve bared witness to "them" making tons of sales and generating a flood of cash and profits streaming into their bank accounts—all while you work feverishly; desperately doing everything you can to inspire the hope that you won’t go belly up and have to start all over within the next 1-3 years.
Here’s what "they" have that "you" don’t…
- "They" have killer market positioning that communicates their unique value so that prospects choose them over their competition time and time again.
- "They" have profit-generating list building strategies that build audiences of 5,000, 50,000, or even 100,000+ fans and followers to market to over and over.
- "They" have non-stop social media machines that add an almost viral effect to their sales promotions and special offers.
- "They" have brand-extendimg PR and Traffic machinesthat createan endless stream of leads, customers, and clients literally on autopilot.
- "They" have sales conversion and strong profits that ensure that they are building a sustainable enterprise that they will be able to rely on 5, 10, or even 25 years down the road.
So What Condition is YOUR
Marketing Machine In?
(…and be honest, you’ll only be cheating yourself!)
1. "A Well Oiled Machine"
Less than 1% of all small businesses can say that this describes their marketing machine. Here are the clues:
- You have a robust, relentless marketing machine that runs largely without you.
- New prospects and customers flood into your business weekly or even daily, literally on autopilot.
- You have strong joint venture partners who promote your business regularly and bring you business on a consistent basis.
- You have a committed following of several thousand list subscribers that you can market to over and over.
- You can take a 30-day vacation with absolutely no drop in sales.
- There is no doubt in your mind that your business is strong, sustainable, and will continue its current level of success or better over the next 10-20 years with or without your intimate involvement.
2. "In Need of Repairs"
These businesses are 3 feet from gold, but there is still a huge gap between where you are and where you want to be when you are stuck at this level. Here are the signs:
- You have a solid foundation upon which to build your marketing machine, but it currently does not run without heavy personal involvement from you.
- You are making consistent income in your business, but you are still quite a ways from your vision of what your business should be.
- You know that you are "close" to becoming a big success, but there is something holding you back that you just cannot put your finger on.
- Even though your business is making money you know deep down that there are cracks in its foundation that threaten its long term sustainability.
- From the outside your business may look like a notable success, but you know that it could either collapse or come to a screeching halt on any given day if just one or two major things go wrong.
3. "Check Engine"
Entrepreneurs with marketing machines at this stage are super easy to spot: they have lots of activity and effort with disappointing or inadequate results. Look at some of the most common symptoms:
- You’ve invested hours of time and thousands of dollars in marketing products and coaching and haven’t out of your business even close to what you have invested into it.
- Despite having worked like a slave for months or years your business is still not raking in consistent, reliable income that supports your lifestyle regardless of all the things you have tried.
- You have tons of friends and followers on social media, however, they aren’t converting into customers and clients in the way that so many self-proclaimed "social media experts (read: HACKS)" have told you that they would.
- You’ve developed plenty of quality content; but no one seems to care or be responding the way that you would like. You are not building a following as quickly and powerfully as you know that you can.
- If you attend another marketing boot camp, you’ll scream. However, you’re "trapped in the middle of the ocean"— far from where you started but you still don’t have what you need to make it to "the other side".
4. "Sputtering"
At this level you’re either confused about what to do about your marketing or you’re just trying to figure it all out. Take a look at the tell-tale signs:
- You have a website and perhaps a few social media tactics in place but you know your marketing machine is missing a lot of key components and you don’t even know where to begin to get them.
- You’re not sure how to generate consistent prospects and sales in your business.
- Your business income consists of "flashes in the pan"; and you don’t know how to re-create the small successes that you have managed to occasionally experience.
- Your business relies heavily on "word of mouth" advertising, which is good; however, you know that you need to have a stronger digital strategy if your enterprise is to remain relevant—or even stay in business in the coming years.
- You are overwhelmed by "information overload" on how to market your business and don’t know who to listen to.
5. "Critical Condition"
Many new businesses fit into this category, however, a depressing number of people who have been in business for months or even years with miniscule results are sadly in this position as well. Consider the following handwriting on the wall.
- Your business lacks even the most rudimentary basics of a good marketing machine. You know this and you want to do something about it.
- You (may) have a brand new business and you want to build it right the first time without the headaches of learning to market it by enduring years of expensive trials and frustrating errors.
- You’ve tried a few things to get your marketing machine going but they have all failed and you need help to get your business on track—NOW.
- Your market seems to have little or no interest in your business. You waste a lot of time and energy “hoping” that someone will become your next customer.
- You need your entire marketing system built from the ground up and you just don’t want to be bothered with the details of it yourself.
Within the next 24-48 Hours You Can Have A
Detailed Marketing Analysis Tell You Exactly
What’s Missing in Your Marketing Strategy so
You Can Blow Your Competition Away—for
Nickels on the Dime…
Your Insight™ Analysis Gives You Instant Access to:
- Detailed, eye-opening analyses of your marketing strategy that empowers you to look at your business in a completely new light.
- A step-by-step blueprint that reveals tools, items, and tactics that you’ll need to build a powerful marketing machine that can’t be stopped.
- A complete marketing strategy outline that removes the guess work and gives you 100% clarity on your path to success.
- Little-known promotional secrets that give you an unquestionable edge over your competition.
- Your personalized plan for market domination that shows you how to fill the gap between where you are and where you want to be in your business.
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- Be told EXACTLY what you need to become successful in marketing your business−NO beating around the bush and NO BS—period.
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- Communicate your unique value so that your brand is easily set apart from everyone that even remotely provides a similar solution as yours to the marketplace.
- How to build and execute a simple, but thorough social media strategy that gets results and provides measurable ROI for your investment of time and resources.
- How to grow a huge list of subscribers and prospects that you can market to, multiplying your income over and over as time progresses.
- Which metrics and KPIs (key performance indicators) you MUST be driving to achieve success, and how you should be tracking and measuring each of them.
- What resources you’ll need to organize and synchronize all of your marketing efforts so that your promotional machine doesn’t skip a beat.
- The key ingredients to developing a winning value proposition that sets your business apart by giving your audience a compelling reason to choose you and no one else to do business with.
- Complete transparency into your current marketing strategy’s "state of affairs" and what you need to take action on right away to catapult your marketing machine to the next level.
- Learn exactly what parts of your marketing machine are well oiled, needs repairs, are sputtering, or even in critical condition with specific steps and recommendations on what you can do about it.
- Tap into the deeper reason why your business exists and extend your communication of that reason out into the marketplace in a way that enables you to bring your competition to their knees.
- Quickly identify your businesses’ strengths and weakness, promote your areas of competence and enhance the parts of your marketing strategy that may be lacking.
- A simple but effective guide to the right marketing tactics that help you earn celebrity-like status within your market niche.
- How to use your baseline marketing promotions to enhance your SEO (search engine optimization) strategy and drive traffic to your website.
- Where you should be investing your marketing dollars, how much, and how often so you can have a realistic chance at the unbelievable success that you so deserve.
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I’ll be honest with you. I’ve caught quite a lot of "flak" from colleagues for offering such a detailed analysis for only $97. Most big marketing gurus charge us thousands of dollars just to be I the same room with them and get a few measly tips.
Though I totally disagree with having people invest thousands of dollars for what is not even a complete solution (sorry, just not my style) I am considering increasing the investment to at least $197-$297 to honor the value of this product. Taking action and getting access to it NOW "grandfathers" you into the introductory investment amount.
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Still "On the Fence"? Consider
The Following Tough Questions…
- How much longer are you willing to be in the dark about where your marketing machine is broken and exactly what needs to be done for you to get it on track?
- How many more thousands of dollars will you shell out to marketing gurus while being baited to one solution after the next—making them richer and richer while you struggle to "figure it all out"?
- How many more months (or years) will your dream be put on hold because you can’t figure out "the marketing part" enough to have massive success?
- How much longer can you afford to "bootstrap" your business, pulling from your personal finances, savings, and investments to support an enterprise that doesn’t have enough traction to fully support itself?
- How many more of your own excuses will you accept for not being where "you thought you’d be by now" in your business.
- How many more times will you stand being everyone else’s customer when you should be making tons of money from the sales of loyal customers of your own?
- How many more emails can you stand to get from your "favorite guru" bragging about his or her amazing success and want-for-nothing lifestyle when what really matters is when the heck are YOU going to experience such a lifestyle for yourself?
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